Jillian Anthony

A playful yet mature brand experience for a seasoned writer in the travel and culture space.

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Jillian was ready to take her freelance career to the next level, seeking a rebrand and new website that reflected her current values and expertise rather than those from five years ago. With a current brand presence that was feminine and fun, we created a brand identity with retro influences and a strong color palette that speaks to her target audience while giving them a feel for Jillian's personality. Finding the balance between playful and mature was the driving force of each stage of the project, from brand stickers to the primary logo variations.

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For the website design, we focused on creating an easy-to-navigate platform on Squarespace that showcased Jillian's self-written copy and continued the playful brand essence. To address Jillian's vast and diverse portfolio, we incorporated a customized third-party plugin, creating a filterable, searchable portfolio with pagination, significantly increasing the usability of her portfolio page and allowing visitors to better digest all of her work.