Scope:
A limited edition special Valentine’s Day campaign called “Amor Mio” which translates from Spanish to “love of mine.” With this campaign we wanted to pay homage to Vanessa's Spanish heritage, while finding a balance between something experimental, chic, and fresh.
A brand suite that strikes a balance between the ideas of romance and traditional Spanish themes were explored to really give this limited edition run a special feel. We fell in love with the idea of receiving flowers from a loved one with a “postage” sticker on it, and inspiration from traditional Spanish banners and party decorations were used as well.
Credits:
Identity and Collateral Design: Ashleigh Keith, Standard Operations