A limited edition special Valentine’s Day campaign called “Amor Mio” which translates from Spanish to “love of mine.” With this campaign we wanted to play with Vanessa's Spanish heritage, while finding a balance between something experimental, chic, and fresh.
A brand suite with a balance between the ideas of romance and traditional Spanish themes were explored to really give this limited edition run a special feel. We fell in love with the idea of receiving flowers from a loved one with a “postage” sticker on it, and inspiration from traditional Spanish banners and party decorations were used as well.